Kim Soo Hyun has been embroiled in a significant scandal involving allegations related to his relationship with the late actress Kim Sae Ron. The controversy has led to public outcry, with many calling for brands to sever ties with him. Reports indicate that over 19 brand endorsements spanning luxury, fashion, cosmetics, finance, and retail sectors could be affected. Beauty brand Dinto has reportedly paused promotional activities featuring the actor, while Jeju Airlines has removed a 10-year-old advertisement in which he appeared.

Amid this backdrop, Kim Ji Soo made comments perceived by many as nonchalant regarding Kim Soo Hyun’s situation. In an interview, Kim Ji Soo stated, “I’ve been able to clear up misunderstandings with the friends involved. We talked and reconciled, and I am now focused on moving forward with my life and career.” He also denied the sexual assault allegations surrounding his name, asserting, “Many rumors have become public knowledge and established facts because of things I didn’t do. All sexual assault allegations were false, and even an apology was received.”

These remarks have been met with backlash from netizens. Many expressed that Kim Ji Soo‘s comments were dismissive of the gravity of the allegations against Kim Soo Hyun. Social media platforms have been flooded with discussions, with users debating the appropriateness of his statements.​

The online community’s reactions have been mixed. Some users criticized Kim Ji Soo for his perceived insensitivity, while others defended his right to express his opinion. One user commented, “Not a flex. He was canceled in Korea, so why are we picking up their trash? I used to like him, but the allegations made against him are horrible.”

This incident has also cast a spotlight on Kim Ji Soo’s own career. After facing allegations of school violence and bullying in 2021, he enlisted in the military and later announced his return to the entertainment industry. He recently signed with Sparkle GMA Artist Center, a talent agency based in the Philippines. This move has been met with mixed reactions, with some fans expressing support and others voicing disappointment.

The controversies surrounding both actors have ignited discussions about the standards and expectations within the entertainment industry. Fans and industry insiders are debating the responsibilities of public figures and the consequences they face in light of allegations and public statements.​

Public opinion plays a significant role in shaping the careers of celebrities. The swift backlash against Kim Ji Soo‘s comments underscores the power of netizens in influencing the narrative and holding public figures accountable.​

For celebrities embroiled in controversies, the path to redemption is often complex. Transparent communication, sincere apologies, and demonstrable change are crucial in regaining public trust. Kim Ji Soo‘s recent endeavors in the Philippines may represent his efforts to rebuild his career and reputation.​

Kim Ji Soo‘s recent comments about Kim Soo Hyun amid ongoing controversies have sparked significant online debate. The incident highlights the intricate dynamics of public opinion, the entertainment industry, and the challenges celebrities face in navigating controversies. As the situation evolves, it remains to be seen how both actors will address the public’s concerns and what impact this will have on their respective careers.